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#somostodosmacacos #weareallmonkeys

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2015

After his team were targeted by racist fans that threw bananas onto the pitch, FC Barcelona footballer Neymar Jr decided to speak out. Loducca launched a campaign to mobilise his followers through social media, issue a strong message and spark a debate on the topic of racism in sports. The campaign saw Neymar Jr take ownership of the racist slur by posting a photo of him and his son along with the hashtag #weareallmonkeys. The update received an enormous response, with fellow footballers and members of the public posting their own banana-based updates.

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