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FIFA 14

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV & Cinema Sponsorship Credits / 2014

FIFA is the world’s most famous soccer game and this year the Colombian league was added to its roster, which is big news for the soccer-mad country. To communicate this we used one of the Liga Postobon’s most high-profile matches to transmit the news. During the live broadcast of the derby between Atletico Nacional and Millonarios FC, the televised images were replaced in real-time with FIFA 14’s graphics, recreating the match's key moments. This created a buzz around the product while telling every Colombian soccer fan of FIFA's new league.

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