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The Electric Translator

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging Design / 2014

Samsonite felt that their travel accessories were not receiving the recognition they deserved. Our insight was that travelers always worry about failing to connect with the locals. We wanted to create a packaging design that relates with this anxiety while demonstrating what the product does with charm and style. Playing on the idea of communication, we presented the product as though it’s a translator for traveling electrical appliances.

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