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Baby&Me

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

In Paris’s major metro stations, we displayed ten portraits of adults. On the opposite platform we displayed what each of these adults would look like as a baby. They look at each other in surprise. The photo, the logo and the signature are also reversed in a mirror effect. Even Nike and Lacoste allowed us to reverse their logos.

  • Baby&Me
  • Baby&Me
  • Baby&Me

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