In Paris’s major metro stations, we displayed ten portraits of adults. On the opposite platform we displayed what each of these adults would look like as a baby. They look at each other in surprise. The photo, the logo and the signature are also reversed in a mirror effect. Even Nike and Lacoste allowed us to reverse their logos.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.