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Family Remeet

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Ambient / 2014

Over ten million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed that money transfers are as reliable as delivering it yourself. We found customers who had been remitting regularly so that we could fly them home to hand deliver the money to their surprised loved ones. This made for a very powerful demonstration of our idea. We filmed it with hidden cameras and edited the footage into TVCs and YouTube films.

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