• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Makr Shakr

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Interaction & Experience / 2014

Introduced at the Google I/O conference, Makr Shakr is an installation and app that allows users to mix their own drinks via robot barmen. Users download the app and mix their selected ingredients in crowd-sourced combinations, then watch as the cocktails are crafted by three KUKA robots and delivered via conveyor belt. The installation explores the dynamics of social co-creation and digital manufacturing, giving users an opportunity to literally connect over drinks. The interface shares profiles of users and the mixture of their drinks, as well as what cocktails are trending across the crowd.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again