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Makr Shakr

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Interaction & Experience / 2014

Introduced at the Google I/O conference, Makr Shakr is an installation and app that allows users to mix their own drinks via robot barmen. Users download the app and mix their selected ingredients in crowd-sourced combinations, then watch as the cocktails are crafted by three KUKA robots and delivered via conveyor belt. The installation explores the dynamics of social co-creation and digital manufacturing, giving users an opportunity to literally connect over drinks. The interface shares profiles of users and the mixture of their drinks, as well as what cocktails are trending across the crowd.

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