• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Sun – The Son

Award: Wood Pencil

Wood Pencil / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2014

With a huge amount of hype, both locally & globally, leading up to, and around the arrival of the royal baby. We wanted to create something from the absolute heart of the brand, more than a commemorative 25x4 ad tucked away inside the pages of the paper but something big & bold which created headlines itself and more importantly, made people smile. It would only work if it was a boy. We were bloody lucky. On 23 July 2012, The Sun was the UK’s best selling newspaper, selling 2,229,074 copies of The Son. It became a collectors item and people all over the world were talking about it.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again