Brief: 1 child on 4 has vision problems between 4 and 6 years of age. On the occasion of World Sight Day the eyewear brand Marchon wanted to raise the awareness among parents about those problems. Idea: We created optical tables where instead of letters we put elements easily recognizable by children who can’t read. We put them in Marchon optical stores inviting parents to check the sight of their children. Results: First month 3,500 children were visited, with an increase compared to previous months by 70%, 25% of them had vision problems. We decreased vision problems and increased sales.
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