• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Fresh Daily

Award: Wood Pencil

Wood Pencil / Graphic Design / Calendars / 2014

Ogilvy Australia is an agency network that’s under new creative management. To introduce clients both existing and prospective to a refreshed philosophy, we needed to show how even a long-established global network was capable of looking at things differently. We went back to the future - literally - and created a piece that applied fresh thinking and design craft to a medium almost as old as writing itself. The result was Fresh Daily; a promotional calendar made from the artful arrangement of 365 days’ worth of bread bag tags.

  • Fresh Daily
  • Fresh Daily

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