• Loading…

A Boy and His Atom

Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Branded Films / 2014

When IBM scientists announced they could store one bit of information on 12 atoms instead of the million it now takes, they wanted to promote the breakthrough to everyone, not just the tech community. Sounds dry, until you consider it's done by moving individual atoms. We asked, “Can you move enough atoms to make a stop motion film?” They could. And the World’s Smallest Movie was born. The film – which owns the Guinness World Record for World’s Smallest Stop-Motion Film – debuted at the Tribeca Film Festival’s online festival and streamed to more than 13,000 students around the world.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again