• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Google Outside

Award: Wood Pencil

Wood Pencil / Digital Design / Digital Installations / 2014

Searching the web is such a natural part of our lives that sometimes we take the process for granted. We wanted to remind people of Google Search’s magic in a unique and novel way. During our one month pilot project, digital screens were set up all over the city that allowed us to interact with the public’s basic need for information with features offering clocks, geographical location data and weather conditions. The screens also allowed us to respond to these variables in striking ways, relating narratives that would remind people of how Google products improve people’s daily lives. Over 3000 unique stories were developed giving Londoners a different experience at every location and at any time of the day.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again