Helly Hansen is one of the leading Scandinavian outdoor and skiing brands. For the global launch of its winter 2013 collection they wanted to do something special and create a buzz within the skiing community. Helly Hansen customers are usually very passionate about skiing and know that there’s nothing better than fresh snow for the best ride. To help them enjoy the perfect ski while creating awareness for the brand, we created the First Tracks app – an alarm clock that wakes you up earlier if it snows during the night.
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