• Loading…

First Tracks

Award: Graphite Pencil

Graphite Pencil / Digital Design / Apps / 2014

Helly Hansen is one of the leading Scandinavian outdoor and skiing brands. For the global launch of its winter 2013 collection they wanted to do something special and create a buzz within the skiing community. Helly Hansen customers are usually very passionate about skiing and know that there’s nothing better than fresh snow for the best ride. To help them enjoy the perfect ski while creating awareness for the brand, we created the First Tracks app – an alarm clock that wakes you up earlier if it snows during the night.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again