• Loading…

Cut to Build

Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Illustration for Advertising / 2014

In Thailand, OLFA is a brand of cutter that’s popular among architects and art students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its ‘100+’ cutter models. We created a pop-up store under the ‘Cut to Build’ concept, where every structure down to the smallest detail was crafted from cutting and engraving materials into their desired shapes. This exhibition demonstrated the effectiveness and suitability of the ‘100+’ model in every task.

  • Cut to Build
  • Cut to Build
  • Cut to Build
  • Cut to Build
  • Cut to Build
  • Cut to Build
  • Cut to Build
  • Cut to Build

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again