Cut to Build
Award: Graphite Pencil
Graphite Pencil / Crafts for Advertising / Illustration for Advertising / 2014
In Thailand, OLFA is a brand of cutter that’s popular among architects and art students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its ‘100+’ cutter models. We created a pop-up store under the ‘Cut to Build’ concept, where every structure down to the smallest detail was crafted from cutting and engraving materials into their desired shapes. This exhibition demonstrated the effectiveness and suitability of the ‘100+’ model in every task.
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