• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…


Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2013

In 2012, john st. released a video titled ‘Buyral’ about a professional clicking service you pay to make your videos go viral. The self- promotion poked fun at how far clients and agencies will go to get views. Within days it had gone viral itself. In under a week it had over half a million views, reached number seven on the Global Ads chart and received international coverage – including the LA Times, Huffington Post, Mashable, Buzzfeed and Al Jazeera Europe. We also received 20,000 visits and more than 500 emails at buyral.ca. And we didn’t pay for a single click.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again