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OK Go "Needing/Getting"

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / Long Form Branded Content / 2013

In a first for both the car and music worlds, OK Go used a Chevy Sonic to play their song ‘Needing/ Getting’. The car was modified with seven robotic arms and driven around a desert track covered with 1,157 precisely placed instruments. The band activated the car’s arms from inside it as singer Damian belted out the lyrics.

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