Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

Lasinen Lapsuus - Hirviöt / The Fragile Childhood - Monsters

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2013

For a child a monster can be real. One in four children in Finland experiences harm during their childhood caused by parental alcohol abuse. The ‘Monsters’ campaign aimed to make all parents and media talk about the child’s point of view, and by doing so, drive behavioural change in the nation. The campaign received over 9,000 media hits in the month after launch, and PR worth millions of euros. It was in the top ten most talked about topics in the political and social category in 2012, based on the Viral Video Chart.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again