For its 22nd showcase at Cannes, Saatchi & Saatchi opened with a live theatrical lightshow performed by a fleet of flying robots. The performance aimed to create ethereal sculptures of light and sound through the use of complex electronics. The dancing UAVs (Unmanned Aerial Vehicles), equipped with LEDs and motorised mirrors, explored deflections and diversions of light, choreographing a spectacle that pushed the anthropomorphism of abstract forms to its limits.
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