The Sunday Times Rich List Campaign - Sport
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising / 2013
‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK, updated annually in April and published as a magazine supplement. ‘The Sunday Times Rich List’ has become an annual event that drives huge newspaper sales for The Sunday Times. It’s one of the key events in the marketing calendar that attracts both loyal and casual readers. We therefore took famous partnerships and rescaled images of them so that the person’s size within the advert was proportional to their wealth. This created adverts that challenged our perception of fame and success.
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