The concept behind Mysterium originated in the wine’s secret blend, whichmakes the tasting experience a mystery for consumers. This simple and visually exciting bottle was designed to carve a place for Mysterium wine in dark establishments like nightclubs, amongst more traditionally consumed spirits and beers. We achieved this through a labyrinthine design which conceals the disguised typography until it comes under UV light. On the dance floor, the Mysterium logo glows, establishing its strong presence in its new environment.
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