Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

Happy Sparrows

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2013

Thousands of sparrows were deserting the city of Mumbai. Their gradual migration was due to reduced green spaces and lack of food and shelter. We came up with an idea: ‘Happy Sparrows’. We motivated kids to provide food and shelter for the birds. The resemblance of the McDonald’s Happy Meal box to a bird house helped us integrate the brand into the experience. A few alterations transformed our regular Happy Meal box into a make-it- yourself, weather- proof sparrow house. We replaced the existing pack and used kids’ favourite character Ronald McDonald to create buzz for the ‘Happy Sparrows’ project.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again