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Nike+ FuelBand

Award: Yellow Pencil

Yellow Pencil / Mobile Marketing / Mobile Interaction & Experience / 2013

Nike came to us to realise an idea: a wristband device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Data graphics show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth sync technology so the results of your day’s activities can be transferred to your mobile device and visualised on the FuelBand app.

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