• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

The Tanks at Tate Modern, Wayfinding & Signage

Award: Wood Pencil

Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2013

The Tanks at Tate Modern imaginatively reuses the underground space to the south of the existing building, which once contained the oil for Bankside power station. We developed a graphic language and material application for the wayfinding and interpretation material, to suit the raw, industrial aesthetic of the architecture. Two simple media were used for graphic language: projection and fly posters. Both are direct methods of application which reveal the raw, contoured surfaces of the ‘as found’ concrete walls.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again