The Tanks at Tate Modern, Wayfinding & Signage
Award: Wood Pencil
Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2013
The Tanks at Tate Modern imaginatively reuses the underground space to the south of the existing building, which once contained the oil for Bankside power station. We developed a graphic language and material application for the wayfinding and interpretation material, to suit the raw, industrial aesthetic of the architecture. Two simple media were used for graphic language: projection and fly posters. Both are direct methods of application which reveal the raw, contoured surfaces of the ‘as found’ concrete walls.
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