Award: Wood Pencil
Wood Pencil / Graphic Design / Logos / 2013
A family business founded 60 years ago, Lark offers personal and bespoke products. Many of Lark’s clients are private, insuring expensive, bespoke, highly valuable items. Taking cues from the world of tailoring and craftsmanship, we developed an identity that embodied these qualities, captured in the sentiment of ‘insurance made to measure’. The master logotype embodies a subtle yet distinctive ‘lark’ and is further supported by a range of crests for business areas with ‘1948’ to reinforce the brand’s heritage.
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