• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Ultimate Pencil

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2013

In an era of digital advancement where there is an ever-decreasing use of pencils for communication, our brief was to create corporate brand advertising featuring the Mars Lumograph, a product that goes back to STAEDTLER’s very origins. We produced two very detailed drawings using only the STAEDTLER pencil to create a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a very old man communicated the ability to portray life.

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