The Moscow Design Museum is very distinctive. Firstly, it’s the first design museum in Russia. Secondly, instead of a conventional fixed museum, the Moscow Design Museum started out as a driving pop up museum – a bus. The identity is based on the patterns of Russian crystal, a well-known material in Russian design history. The glass is recognisable to all Russians, which helps emphasise that the museum is open to everyone. The geometric figures form the basis for a dynamic identity that is easy to apply.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.