Dumb Ways to Die
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013
So we wrote a song called ‘Dumb Ways to Die’, created a music video for it and attributed it to an artist that didn’t exist: Tangerine Kitty. We uploaded the video onto YouTube and the song onto iTunes. We pushed the music video on MTV, in cinema, through outdoor and at stations. Within a week it had been viewed 20 million times and covered on every news service in Australia. The song sold over 77,000 copies and charted in 28 countries.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.