• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Daily Abuse

Award: Wood Pencil

Wood Pencil / Direct / Art Direction for Direct / 2013

A newspaper filled with nothing but the names of 241,095 children. To draw attention to child abuse, Innocence in Danger produced a 48-page newspaper, 'The Daily Abuse', comprising 210 articles, diagrams and ads filled with names that represent the children who are abused on one single day. The final sentence of each article reported what had been done to them. The newspaper was published on 19 November 2012 – the International Day Against Child Abuse – in nine languages, across 23 cities, with 720,000 copies and over one million readers. The message: It's the attention of every one of us that will make a change.

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