A Message from Jennifer
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Mail / 2013
Parkinson’s Victoria funds research into Parkinson’s disease. It needed to turn what had been an unreliable trickle of donations into a steady flow. Thirty captains of industry were handpicked to receive a CD. Each watched Jennifer, a young woman with Parkinson’s, write a name – their name – on an envelope and struggle out into the world. They then saw Jennifer making a painful journey to their office door just for them. Even something as simple as asking for support is difficult for someone with Parkinson’s disease.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.