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A Message from Jennifer

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Mail / 2013

Parkinson’s Victoria funds research into Parkinson’s disease. It needed to turn what had been an unreliable trickle of donations into a steady flow. Thirty captains of industry were handpicked to receive a CD. Each watched Jennifer, a young woman with Parkinson’s, write a name – their name – on an envelope and struggle out into the world. They then saw Jennifer making a painful journey to their office door just for them. Even something as simple as asking for support is difficult for someone with Parkinson’s disease.

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