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One Copy Song

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Digital / 2013

We helped Adam Tensta release his new single as just one – and only one – copy. ‘One Copy Song’ is a facebook app that allows only one person to listen to a song at a time before passing it to the next person in line. Fans signed up to listen on Adam’s facebook page. Once in line, they could ‘cut the line’ by tweeting, watching his videos or listening to his other songs on Spotify. Once it was their turn, fans had only one hour to listen and could only play the song once, before it was passed to the next person in line.

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