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Golden Chains

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2013

ALB is an emerging French musician who’s planning to release his second album in 2013. Like many other artists, ALB isn’t supported by a major label yet. So, to promote and finance his upcoming album, ALB came up with ‘Golden Chains’, a participative music video in which the artist took up the challenge of selling his personal everyday items – for real. The plan was to use the revenue gained to fund the production of his next album.

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