• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Parcel Memory

Award: Wood Pencil

Wood Pencil / Digital Advertising / Games / 2013

The brief was to promote the Swedish Post’s pre-franked parcels and encourage people to post more Christmas gifts in December. Our solution was ‘Parcel Memory’ – an online match-making game challenging the nation to keep parcels in mind. If you found a matching pair of parcels, you won both. But as the parcels were identical, so was their content. Because giving and receiving are just as fun, the gifts were delivered free of charge to two different recipients. In December 2012 over 1% of Sweden’s population spent an average of 16 minutes memorising the Swedish Post’s pre-franked parcels.

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