Danish fashion brand ONLY wanted to interact directly with consumers and make it easy for them to buy, like, pin, tweet and create more traffic to their website. We created ‘The Liberation’, an online interactive film experience and the world’s first on- demand video retail environment. Lune’s song ‘Let Go’ plays throughout the film. At moments when the film is interrupted for user participation, the song blends with a looping soundtrack to create a seamless and tightly synced sound experience. A nice detail is that Lune will always finish the line she is singing even if the user pauses the film.
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