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The Liberation

Award: Yellow Pencil

Yellow Pencil / Crafts for Design / Sound Design & Use of Music for Websites & Digital Design / 2013

Danish fashion brand ONLY wanted to interact directly with consumers and make it easy for them to buy, like, pin, tweet and create more traffic to their website. We created ‘The Liberation’, an online interactive film experience and the world’s first on- demand video retail environment. Lune’s song ‘Let Go’ plays throughout the film. At moments when the film is interrupted for user participation, the song blends with a looping soundtrack to create a seamless and tightly synced sound experience. A nice detail is that Lune will always finish the line she is singing even if the user pauses the film.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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