Planet Fitness Campaign
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2012
These Planet Fitness spots were made to drive awareness of the mentality that members of this gym have. They are not meatheads, just people looking to get a good workout at a fair price. Our solution was to poke fun at the gym freak mentality and make people see that there is a place they can go to avoid all that, whilst also avoiding the high membership fees.
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