Martin Luther King Jr.
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2012
We adapted Martin Luther King Jr’s iconic ‘I have a Dream’ speech, which he made to civil rights supporters in 1963. We changed his words, in a shocking way, and challenged listeners to imagine a world where no one, not even Martin Luther King Jr, has the guts to take a stand for what is right. The Nelson Mandela Foundation wanted to inspire ordinary people to take responsibility and help realise Nelson Mandela’s ideal of a just society.
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