Hövding is a collar for cyclists, worn around the neck. The collar contains a folded up airbag that you'll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the cyclist's head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a cyclist in an accident. The actual collar is the visible part of the invention. It's covered by a removable shell that you can change to match your outfit, and we'll be launching new designs all the time.
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