Berry Brothers & Rudd have famously resided at No.3 St James’s for over 300 years. The brand reflects this rich heritage, encouraging the consumer to discover the history behind the iconic address. The bottle structure is based on original gin bottles shipped from Holland with a tipped-in aged-metal key, wrapped in an original 17th Century map of the location, and housed in a luxurious die-cut and embossed gift box. Every element of the identity is based on threes, from the trefoil in the top of the key, to the key itself, the repeat of the logo around the foiling and the branded copy.
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