Share With Those Who Need
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2012
We used this ambient idea to generate donations for Casa do Zezinho, a charity which guarantees basic necessities for children in need. We asked consumers to pay full price for half of the product, with half their money going to Casa do Zezinho.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.