‘Colourful Life’, a global marketing campaign created to relaunch Keaykolour paper, centred around a collaboration with illustrator Ian Wright. The campaign reflects the lifespan of the brand and Wright’s creative and cultural life. The three artworks, based on Wright’s musical influences, each explore an innovative way to work with the paper. The artworks, and process of creating them, reached a worldwide design audience through printed collateral, website, viral films and exhibitions in London and Paris.
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