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Pacific Place

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2012

As part of a brand overhaul, comprising architecture and visual identity, Mode collaborated with Heatherwick Studio to design the new branding and site-wide signage system for Pacific Place, Hong Kong’s pre-eminent lifestyle destination. Central to the project was Heatherwick Studio’s dynamic architectural approach, driven by a ‘fluid and organic’ aesthetic, which unites all the individual areas within the complex. The signage and supporting brand identity echoes the fluidity and organic form of the architecture, bringing visual cohesion to all areas.

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