• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Park Walk Primary School

Award: Wood Pencil

Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2012

Our brief was to propose and develop a graphic language to inhabit the reception, atrium, corridors, lift entrances and lift shaft, giving the school a distinctive visual language in line with its desire to inspire pupils as well as educate them. All the animals are as close as possible to actual size, giving the children a sense of scale. The overlapping outline is a visual game: where do the animals start and finish? The black and white pictogram style allowed the animals to be produced and applied relatively inexpensively, maximising the available budget.

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