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Hard Times

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2012

In October 2011, Microsoft reduced the price of the Xbox 360 by half, in Brazil. At such an incredible price, over 500 video game consoles were sold. In this scenario, Santa Claus came out losing since he was no longer getting any Christmas letters. So we created a film showing the hard life of an unemployed Santa; in the end we invited people to save Christmas on www.salveonatal.com.

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