In this ad, a small child reminds us of what’s really important in life. The film has an effortless and natural beauty to it. We see shots of families and couples enjoying their holidays. The musical rearrangement of ‘Where Is My Mind?’ by The Pixies complements this effectively. Faced with the challenge that consumers see no difference between Thomson and its competitors, we developed this campaign as a hard-hitting brand piece to establish Thomson as the category leader.
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