This film spans the epic history of Chuck Taylor (and Converse) for the past 100 years. By linking the shared spirit of rebellion and creativity of all those who've touched the brand, we wove a visual narrative of basketball, music, skate, dance and culture into a grand celebration of what makes this great brand iconic. No archival footage was used in this film. Each scene was carefully crafted as a period piece with great attention to detail. Only cameras available at that moment in history were used for each scene, giving the cinematography a rich, textured, gritty and authentic feel.
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