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Share With Those Who Need

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2012

We used this ambient idea to generate donations for Casa do Zezinho, a charity which guarantees basic necessities for children in need. We asked consumers to pay full price for half of the product, with half of their money going to Casa do Zezinho.

  • Share With Those Who Need
  • Share With Those Who Need
  • Share With Those Who Need
  • Share With Those Who Need
  • Share With Those Who Need
  • Share With Those Who Need

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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