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Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2012

It’s amazing how many dog owners look like their dogs. Based on this insight, we custom-built a canine analysis engine for a phone and Facebook app called Dog-A-Like. It not only matches your facial features perfectly with a dog from the live Pet Rescue database, it also lets you adopt them when they would otherwise be put down. Sadly, over 100,000 shelter dogs are euthanised every year in Australia because people think they are damaged and find it difficult visiting shelter homes to adopt. If we couldn’t bring people to the shelter dogs, we decided to bring the shelter dogs to the people.

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