Brands have been asking consumers to make their TV ads for some time. But are these ads any good? Doritos challenged us to run a campaign that would ensure a great commercial at the end of the process. To generate a higher standard of entries for our branded TV show, called ‘Doritos King of Ads’, we ran provocative press ads in creative titles including ‘Creative Review’, ‘Dazed & Confused’ and ‘Campaign’. These executions begged aspiring creatives to outdo the handful of hacks who often win such competitions.
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