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A Little Knowledge Goes a Long Way - Africa

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2011

BBC Knowledge programmes are informative and entertaining. This ad highlights the benefits of the acquired knowledge for those who choose to watch one of its shows, reinforcing the brand positioning line, ‘A little knowledge goes a long way’.

  • A Little Knowledge Goes a Long Way - Africa
  • A Little Knowledge Goes a Long Way - Africa

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