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VB Real Cry

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2011

Recently, something fundamental has shifted in Australian society: men have become far more interested in their image. But while superficiality engulfs them, there’s still a desire to be authentic. VB has always been an honest brand – the REAL beer. And for guys who’ve strayed too far from their real selves, VB is the perfect way back, as we ask men to look at themselves and ask, ‘Have I gone too far?’

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