• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Clever Little Bag

Award: Wood Pencil

Wood Pencil / Product Design / Consumer Product Design / 2011

Clever Little Bag is a reusable bag by PUMA that eliminates the need for a separate PUMA shoebox and carrier bag. Shoes are transported from factory to store in the reusable bag using a protective card inner, which is retained by PUMA for recycling, while the customer takes the shoes home in the bag. It is classic PUMA, with its looks and language delivering a serious message with trademark wit. Replacing the shoebox reduces paper usage by 65 per cent and carbon emissions by ten tonnes each year, while eliminating the shopping bag saves 275 tonnes of plastic per year.

  • Clever Little Bag
  • Clever Little Bag
  • Clever Little Bag

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.