Drops of Sweat
Award: Graphite Pencil
Graphite Pencil / Press Advertising / Press Advertising Campaigns / 2011
Our aim was to show that Gatorade replaces the fluids and minerals lost by the body during physical activity. We assigned numbers to each of the sweat drops on the bodies of different athletes, starting at 1ml and going up to 500ml, which is the content of a Gatorade bottle.
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